Introducing Westersen

3 YEARS IN THE MAKING

What started as a dream in early 2023 is now fully alive. Born in Washington and set loose in Arizona, Westersen began with a simple aim: to create ranch and rodeo–inspired apparel and artifacts in collaboration with some of the best artists and makers on the planet.

The road here wasn’t straight—there were plenty of starts and stops along the way—but none of this would exist without the encouragement of family, friends, and the dozens of artists who helped bring it all to life.

Why all this?
Head over here to read the full story.

When it came time to launch, I knew I wanted to do things a little differently. I kept coming back to the “why” behind it all—what I loved most about this world and the traditions around it. That thinking led me to hire five traditional sign painters to announce the brand. Watching those signs come to life was a joy. You can see their process videos on our Instagram page (scroll all the way down).

Huge thanks to Signs by Meng, Letterluxe Signs, Bowler Signs, Manning Signs and Welcome Home Signs.

Also, massive thanks to my friend Jana Early for flying down to the desert to shoot everything you see on the site now. I couldn’t be more stoked at how everything came out.

So much more on the way. Happy trails …